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  Corporate Culture  
     
   
     
  Leading Business Progress and Creating a Better Life Together  
     
  This is the significance and motivation of Rahler's existence as a commercial institution, as well as the responsibility and obligation that Rahler must undertake. The close connection between corporate mission, business progress, and social development expresses the value orientation of Rahler in promoting the civilization and progress of the entire society, and reflects the noble pursuit of Rahler people.  
     
  Rahler will play an exemplary role in leading business progress in the following four aspects:  
  Adhere to business ethics, maintain market rules, and lead the construction of a good business ecosystem;  
  Transforming development methods, innovating business models, and providing successful samples for Chinese enterprises;  
  Fulfill social responsibility, undertake corporate mission, and strive to repay society with practical actions;  
  Contribute business intelligence, share best practices, and provide a source of ideas for social progress。  
     
  Rahler will work together with customers, shareholders, employees, partners, society, and the environment to create a better life:  
  Collaborate with customers to continuously exceed their expectations and create customer value by providing high-quality products and services;  
  Joining hands with shareholders to govern enterprises in accordance with laws and regulations, improve governance capabilities and performance levels, and achieve stable development of enterprises;  
  Collaborate with employees to help them realize their value and improve their happiness index through rights protection and humanistic care;  
  Joining hands with partners, by adhering to business ethics, creating a good business environment, and creating a new win-win situation for cooperation;  
  Joining hands with society, responding to the national call, engaging in public welfare, promoting mainstream values, and promoting harmonious social development;  
  Joining hands with the environment, by strictly adhering to environmental regulations, energy conservation and emission reduction, developing circular economy, and building a green ecological civilization.  
     
   
     
  Honesty and trustworthiness, performance orientation, people-oriented, innovative development  
     
  Honesty and trustworthiness are the core values of Rahler and the foundation for Rahler's establishment and career; Performance orientation is the support for the development and growth of Rahler; Putting people first is the purpose of Rahler's value creation; Innovative development is the driving force for Rahler to meet challenges.  
     
  Honesty and trustworthiness:  
  Loyal and patriotic, advocating fairness and justice, respecting the law and discipline, respecting the system, and adhering to the bottom line of law and morality.  
  Adhere to business ethics and contractual spirit, safeguard the legitimate rights and interests of stakeholders, keep promises, and integrate knowledge and action.  
  Advocate sincere and frank interpersonal communication, not only top-notch but also non arbitrary, and build a simple and transparent management atmosphere.  
     
  Performance oriented:  
  As a commercial institution, Rahler's performance is the lifeline for the survival and development of the enterprise. It must adhere to competing with strength, seeking rewards with effort, and speaking with performance in order to continuously create value for society.  
  Rahler emphasizes the "uniformity" of performance, which is not only reflected in the scale of operation and development speed, but also in the improvement of organizational capabilities, innovation of management models, and the cultivation of outstanding talents. It is a comprehensive, balanced, and high-quality performance.  
  A business without growth is not a good business, and a team without performance is not a good team. Performance is an important criterion for selecting, employing, evaluating, and motivating people in Rahler.  
     
  People oriented:  
  Respect human value, develop human potential, elevate human soul, care for and treat employees well from the aspects of life, emotions, and growth, build a platform for employees to realize value, and share development achievements.  
  Adapt to and meet the reasonable needs of human nature, advocate a positive, green and healthy lifestyle, and provide customers with high-quality products and services.  
  Grateful and humble, emphasizing balance and sustainable development, pursuing multi-party cooperation and win-win, as well as harmonious coexistence between humans, nature, and society.  
     
  Innovative development:  
  Vigorously cultivate an innovation system, improve incentive mechanisms, constraint mechanisms, and fault tolerance mechanisms, create an open and inclusive atmosphere, and continuously enhance innovation capabilities.  
  Adapt to the situation and take the initiative to change. Adhere to customer orientation, dare to subvert oneself, and constantly seek new breakthroughs in business models, technology, management, products, and services.  
  Encourage innovative thinking, adhere to continuous learning, be good at drawing on advanced models, experiences, and methods, and achieve innovation at the grassroots level, innovation in positions, innovation for everyone, and innovation for all.